Підручник Business Essentials plus MyBizLab, Global Edition

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Product details:

Publishing date:

2016

Publisher:

Pearson Education Ltd

Cover:

Paperback

ISBN:

9781292152356

Підручник Business Essentials plus MyBizLab, Global Edition

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Product description

Focus on the practical skills and important developments in business

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today.

The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today.

This package includes MyBizLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.